Privacy Policy

Pro Golf Shop Online Privacy Policy

Our Privacy Policy has been updated and has an Effective Date of July 3th 2024.

Thank you for visiting the Online Privacy Policy (“Policy”) of Pro Golf Shop, owned by Alphyn Soft Ltd. registered in Cyprus with registration number HE 461792 and address: Arch. Makariou, 42Ε MATINA BUILDING, 3rd floor, 1065, Nicosia (hereinafter referred to as either “Pro Golf Shop“, “we“, “our“, or “us“). Pro Golf Shop holds customer privacy in the highest regard, and we are committed to protecting your privacy. This Policy applies online and offline, to the websites, mobile applications and other interactive features and online services, owned or operated by Pro Golf Shop that post a link to this Policy (collectively, the “Services“) and to other data collected offline from or about you by us..

Please take a moment to review this Policy. It provides you with information about the types of data that we collect on the Services, how to set your privacy preferences, and your rights under this Policy concerning your “Personal Information” (defined as information that can identify, relate to, describe, be associated with, or be reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household). This Policy does not govern the data practices of third parties that may interact with our Services.

We also encourage you to review Pro Golf Shop’s Terms of Use for other information concerning use of the Services. By using the Services, creating a membership account, or contacting Pro Golf Shop customer service, you agree to this Policy and Terms of Use, and consent to the collection and use of your Personal Information as described in this Policy.

Information We Collect

Pro Golf Shop may collect information that you provide directly to Pro Golf Shop through the Services, such: (1) Device Information; and (2) Personal Information (each as defined below).

DEVICE INFORMATION

We may automatically collect Device Information regarding use of or access to the Services, such as:

• The Internet Protocol (IP) address (a number that is automatically assigned to a computer when the Internet is used);
• The type of device you use to access the Services;
• The mobile carrier that you use to access the Services;
• The operating system and/or browser type that you use to access the Services;
• The identifiers assigned to your device, such as its iOS Identifier for Advertising (IDFA), Android Advertising ID (AAID), or unique device identifier;
• The date and time you access the Services;
• The sections within the Services that you access;
• The user language;
• The operating system;
• The screen resolution; and
• The connection type that you use to access the sites.

In addition, we may collect location information through the use of technology when you use our Services, such as data associated with your IP address or other online or device identifier. If you do not want us to collect and use this information, you may be able to disable the location features on your device. Check your device manufacturer settings for information on how to do so.

This information (collectively, “Device Information”) does not, by itself, personally identify users. We use this Device Information to monitor the effectiveness of the Services, to help personalize your experience, and to consider potential improvements to the Services. Device Information may be collected through cookies or similar technologies. For more detailed information on cookies, please refer to the Cookies and Other Tracking Technologies section below.

PERSONAL INFORMATION

The categories and specific types of Personal Information that Pro Golf Shop may collect about you include:

• Direct identifiers and contact information, including your name, address, phone number, or email address, business contact information, or other similar identifiers.
• Demographic information, including race, ethnicity, gender, age, location, and user data obtained through surveys or questionnaires.
• Identifiers, of our third-party partners and collaborators, and their employees, with whom we may interact.
• Account registration information, such as your email address and password and user profile data provided when you create or update your account.
• Government identifiers, such as Social Security Number, or similar government identifiers, driver’s license and other government identification documents (which may contain document numbers, birth date, gender and photo).
• Sensory data, such as audio recordings, photographs, screen captures, or video recordings (including faces).
• Payment or banking information, including credit card number, name on credit card, expiration date, security code, and billing address.
• Product survey response information.
• Geolocation Data.
• Information you submit when you contact us for support.
• Sensitive (Special) Personal Information (where permitted and in accordance with applicable law) . Of the information listed above, Social Security Number, passwords, and/or racial or ethnic origin also qualify as Sensitive (special) Personal Information.

The provision of the Personal Information, including Sensitive Personal Information, listed above is voluntary. In certain instances, you will not be able to fully access our Services without the requested Personal Information.

The following information may also be Personal Information depending on how it is used and linked with other information:

• If you receive an email from us, we may use certain tools to capture data related to when you open our message or click on any links or banners it contains.
• Website or mobile App interactions, including how you interact with links you can click on, information that you type into online forms or information about your device or browser.
• Information about how you interact with our Services. This includes data such as access dates and times, app features or pages viewed, app crashes and other system activity, type of browser and third party sites or services used before interacting with our Services.
• Browser type, operating system, IP address, domain name, click-activity, referring website, and/or a date/time stamp for visitors.

Sources of Personal Information

We collect your Personal Information in the following ways, pursuant to applicable law:

• Directly From You, when you use our Services, register for an account or create a profile, contact us, respond to a survey, sign up to receive emails, text messages, and/or postal mailings.
• Through Our Use of Cookies and Other Tracking Technologies, when you visit our Services, open or click on emails we send you, or interact with our advertisements. We or third parties we work with automatically collect certain information using technologies such as cookies, web beacons, clear GIF, pixels, internet tags, web server logs, and other data collection tools. For more information, please see the “Cookies and Other Tracking Technologies” section below.
• From Our Third Party Partners, including from third parties that we have partnered with to provide you the Services that you have requested from us.
• Other Sources, including data analytics providers or publicly available sources.

Use of Your Information

Pro Golf Shop may use information about you for any purpose that is not inconsistent with this Policy or a statement made by Pro Golf Shop at the point of collection, including, without limitation, the following:

• Providing our Services: We process your Personal Information to perform the services and fulfill our obligations under the applicable Terms of Use; if we have not entered into a contract with you, we base the processing of your Personal Information on our legitimate interest to operate and administer our Services and to provide you with the content that you access and request;
• Promoting the Security of Our Services: We process your Personal Information by tracking your use of our Services, creating aggregated non-Personal Information, verifying accounts and activity, investigating suspicious activity, and enforcing our Terms of Use to the extent it is necessary to protect our legitimate interest in promoting the safety and security of the Services, systems and applications, in protecting our rights and the rights of others, and in addressing potential or actual fraud, breach of policies or terms, and threats of harm;
• Managing User Registrations: If you have registered for a membership account, we process your Personal Information by processing your registration and managing your account to the extent it is necessary to protect our legitimate interest in administering your user account, and for the purpose of performing our contract with you according to applicable Terms of Use;
• Handling Contact and User Support Requests: If you fill out a “Contact Me” web form or request user support, or if you contact us by other means including via a phone call or email, we process your Personal Information to perform our contract with you and to the extent it is necessary for our legitimate interest in fulfilling your requests and communicating with you;
• Managing Event Registrations and Attendance: We process your Personal Information to plan and host events for which you have registered or that you may attend, including sending related communications to you to the extent it is necessary for our legitimate interest in fulfilling your request to register for and/or attend one of our events and for the purpose of performing our contract with you;
• Managing Contests or Promotions: If you register for a contest or promotion, we process your Personal Information to the extent it is necessary to protect our legitimate interest in administering our contests or promotions, and to perform our contract with you. Some contests or promotions have additional rules containing information about how we will process your Personal Information;
• Managing Payments: If you have provided financial information to us, we process your Personal Information to verify that information and to collect payments to the extent it is necessary to protect our legitimate interest in managing your payments to us and to the extent that doing so is necessary to complete a transaction;
• Developing and Improving our Services and Services: We process your Personal Information to facilitate, manage, personalize, and improve your online experience, to analyze trends and to track your usage of and interactions with our Services to the extent it is necessary for our legitimate interest in developing and improving our Services and providing our users with more relevant content and service offerings;
• Reviewing Compliance with Applicable Usage Terms: We process your Personal Information to review compliance with the applicable usage terms in our customer’s contract to the extent that it is in our legitimate interest to ensure adherence to the relevant terms;
• Assessing Capacity Requirements: We process your Personal Information to assess the capacity requirements of our Services the extent that it is in our legitimate interest to ensure that we are meeting the necessary capacity requirements of our service offerings;
• Identifying Customer Opportunities: We process your Personal Information to assess new potential customer opportunities to the extent that it is in our legitimate interest to ensure that we are meeting the demands of our customers;
• Displaying Personalized Advertisements and Content: We process your Personal Information in order to conduct marketing research, advertise to you, provide you with personalized information about us, and to provide other personalized content based upon your activities and interests to the extent it is necessary for our legitimate interest in advertising our Services or, where necessary, to the extent you have provided your prior consent;
• Sending Marketing Communications: We will process your Personal Information to send you marketing information, product recommendations, and other non-transactional communications (e.g., marketing newsletters or push notifications) about us and our affiliates and partners, including information about our products, promotions or events, and determine what types of marketing communications to send, as necessary for our legitimate interest in conducting direct marketing or, where necessary, to the extent you have provided your prior consent;
• Sending Notifications: We will process your Personal Information to send you required notices and other relevant, non-marketing communications, as necessary for our legitimate interest to provide you with required notices and in providing our users with important information related to our Services; and
• Complying with Legal Obligations: We process your Personal Information when cooperating with public and government authorities, courts, or regulators to the extent it is necessary to protect our legitimate interest in complying with our legal obligations, and in accordance with our legal obligations under applicable laws to the extent this requires the processing or disclosure of Personal Information to protect our rights or is necessary to protect against misuse or abuse of our Services, protecting personal property or safety, pursuing remedies available to us and limiting our damages, complying with judicial proceedings, court orders or legal processes, respond to lawful requests, or for auditing purposes.
• Other Uses with Your Consent: When you have provided your consent for processing, we may also rely on that consent as a basis for processing your Personal Information.

USE OF YOUR SENSITIVE PERSONAL INFORMATION

With regard to Sensitive Personal Information, we only use your Sensitive Personal Information to provide you with the requested Services and to administer your account.

Disclosure of Your Information

We are committed to maintaining your trust, and we want you to understand when and with whom we may disclose the information we collect. We will disclose your Personal Information only in the ways that are described in this privacy statement with the following parties:

• Service Providers: Pro Golf Shop agents, vendors, consultants, and other service providers (collectively “Service Providers”) may receive, or be given access to, your Personal Information in connection with their work on our behalf. Service Providers’ access to data is strictly limited to the purpose of providing such services to Pro Golf Shop. These Service Partners are sub-processors under the GDPR and other laws. We maintain written contracts with these Service Providers and require that these Service Providers provide at least the same level of privacy protection and security as required by applicable law. They are required to perform the services based on our instructions and are not permitted to use the Personal Information for any other purpose.
• Affiliates: Pro Golf Shop may disclose your Personal Information to the affiliates of Pro Golf Shop.
• Business Partners: Pro Golf Shop may also disclose your information to select business partners so that they can provide you with special offers, promotional materials, and other materials that may be of interest to you.
• Other Disclosures with Your Consent. Your activities on the Services may, by their nature, result in the disclosure of your Personal Information to third parties. By engaging in these activities, you consent to that and further disclosure of your Personal Information to third parties. When ordering products or interacting with certain services offered on the Services, you may be presented with an option to have Pro Golf Shop send certain pieces of information to third parties. If you permit us to disclose the information, your Personal Information and/or Demographic Information, once disclosed, will be subject to the privacy policies and practices of the third parties. We are not responsible for the privacy policies and practices of such third parties and, therefore, encourage you to review their privacy policies and notices prior to requesting that we provide them with your information.
• Co-Branded Areas. Certain areas of the Services may be provided to you in association with third parties (“Co-Branded Areas”), such as sponsors or charities, and may request or require you to disclose Personal Information to them. Such Co-Branded Areas will identify the third party and indicate if they have a privacy policy that applies to their collection and use of your information. If you elect to register for products and/or services, communicate with such third parties, or download their content or applications, you may be providing your information to both Pro Golf Shop and the third party.
• Sweepstakes, Contests and Promotions. Pro Golf Shop may offer sweepstakes, contests, and other promotions (each, a “Promotion”), including Promotions jointly sponsored or offered by third parties, which may require submitting Personal Information. If you voluntarily choose to enter a Promotion, your information, including Personal Information, may be disclosed to Pro Golf Shop, co-sponsors, and other third parties. By entering, you are agreeing to the official rules that govern that Promotion, which may include consent to additional or differing data practices from those contained in this Policy. Please review those rules carefully.
• Legal Obligations and to Authorities: Under certain circumstances, Pro Golf Shop reserves the right to disclose your Personal Information to a third party if it is necessary to comply with the law, law enforcement or other legal process, and, where permitted, in response to a government request. We may also disclose your Personal Information if Pro Golf Shop believes your actions are inconsistent with Pro Golf Shop’s Terms and Conditions, policies, or any other notice made about the use of this Website, or if Pro Golf Shop believes it is necessary to disclose your Personal Information to protect the rights, property, life, health, security and safety of Pro Golf Shoptore, its customers, or any third party;
• Disclosure to Subsequent Owner or Operator: We may disclose or transfer your Personal Information to a successor entity in connection with any proposed or actual financing of our business, or merger, purchase, sale, joint venture, or any other type of acquisition or business combination of all or any portion of Pro Golf Shop assets, or transfer of all or a portion of Pro Golf Shop’s business to another company, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding; or
• De-identified or Aggregate Information: We may aggregate and anonymize information you provide to us in such a way as to ensure it will no longer be identifiable to you. We may share aggregate information, such as demographic and usage statistics, with advertisers, sponsors or other organizations, in accordance with applicable laws.

Cookies and Other Tracking Technologies

Pro Golf Shop may, from time to time, use the following methods to collect Usage Information on the Services:

LOG INFORMATION

We may collect and review web log information to understand how you interact with the Services. The information gathered in this format may include your IP address, browser type, Internet service provider, referring/exit pages, operating system, date and time stamps, and related data.

WEB BEACONS

Some of our Site’s web pages may use web beacons in conjunction with cookies to compile aggregate statistics about the Services usage. A web beacon is an electronic image (also referred to as an “action tag,” “single-pixel,” or “clear GIF”) that is commonly used to track the traffic patterns of users from one web page to another in order to maximize web traffic flow and to analyze the effectiveness of websites. Some web beacons may be unusable if you elect to reject their associated cookies.

COOKIES

Pro Golf Shop may use “cookies” to collect information about your visit to our Services and to manage information concerning your preferences. A “cookie” is a unique identifier that we transfer to your device to enable our systems to recognize your device and to provide you with features that enhance the user experience. Cookies do not collect your name or any other Personal Information about you. Tools available as part of most commercial browsers allow you to block new cookies from your device, instruct you on how to have the browser notify you when you receive a new cookie and, in some instances, delete existing cookies. Because cookies are used to tailor the Services to your device, we recommend that you leave them turned on.

The following describes how we use different categories of cookies and similar technologies, and your options for managing the data collection settings of these technologies:

• Essential Cookies: Essential cookies are necessary for basic website functionality. Some examples include: session cookies needed to transmit the website, authentication cookies, and security cookies. Without these essential cookies, the Services will not perform as smoothly for you as we would like them to and we may not be able to provide the Services or certain features you request. Examples of where these cookies are used include: to determine when you are signed in; to determine when your account has been inactive; and for other troubleshooting and security purposes. If you have chosen to identify yourself to us, we may place on your browser a cookie that allows us to uniquely identify you when you are logged into the Services and to process your online transactions and requests.br>
• Analytics Cookies: Analytics cookies allow us to understand more about how many visitors we have to our Services, how many times they visit us and how many times a user viewed specific pages within our Services. Although analytics cookies allow us to gather specific information about the pages that you visit and whether you have visited our Services multiple times, we cannot use them to find out details such as your name or address. For example, we use Google Analytics (“Google Analytics”), a web analytics service provided by Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. You can learn about Google’s privacy practices by going to https://policies.google.com/technologies/partner-sites. Google Analytics uses cookies to help us analyze how our Services are used, including the number of visitors, the websites from which visitors have navigated to our Services, and the pages on our Services to which visitors navigate. This information is used by us to improve our Services. Google Analytics is also used to access and use information about your device location (such as based on IP address) so that our store finder feature may suggest appropriate store locations to you. We use Google Analytics with restrictions on how Google can process our data enabled. For information on Google’s Restricted Data Processing go to https://privacy.google.com/businesses/rdp/.
• Advertising Cookies: Advertising cookies track activity across websites in order to understand a viewer’s interests, and to direct marketing to them.

We sometimes use cookies delivered by us or by third parties to show you ads for our products that we think may interest you on devices you use and to track the performance of our advertisements. For example, these cookies collect information such as which browser you used when visiting our Services.

Pro Golf Shop also contracts with third-party advertising networks that collect IP addresses and other information from web beacons on our websites, from emails and on third-party websites. Advertising networks follow your online activities over time and across different websites or other online services by collecting device and usage data through automated means, including through the use of cookies. These technologies may recognize you across the different devices you use. When we work with third party advertising networks, we require them to restrict their data processing to only what is necessary to provide us with the advertising services we request.

Depending upon your location and applicable laws, we may give you the option of adjusting your preferences with regard to the categories of cookies we use. When this option is available, you can configure your personal settings on our “Cookies Banner” under “Settings” or via other options that may be available on the relevant Services. If you use a different device to access the same Services, you may need to manage your settings for each separate device. Cookies may generally be disabled or removed by tools available as part of most commercial browsers, and in some instances blocked in the future by selecting certain settings. Browsers offer different functionalities and options, so you may need to set them separately. Please be aware that if you disable or remove these technologies, some parts of the Services may not function as they ordinarily would.

COMMERCIALLY RECOGNIZED OPT-OUT SIGNAL (GLOBAL PRIVACY CONTROLS, DO NOT TRACK)

Pro Golf Shop generally recognizes commercially recognized opt-out preference signals (e.g., Global Privacy Controls, Do Not Track). Recognition of this signal applies only to the specific device and/or browser that communicates the signal and does not apply to other devices/browsers you use to access our Services.

Third-Party Content

The Services include functionality that allows certain kinds of interactions with a website, platform, tool, application, or other service that is not owned or operated by Pro Golf Shop (“Third-Party Services”). For example, we provide interfaces or links on the Services to facilitate your sending a communication from the Services (e.g., tweets, “likes,” content submissions, or other postings on social media platforms). However, such linking does not mean, and should not be interpreted to mean, that Pro Golf Shop endorses, is affiliated with or makes any representations concerning such third-party websites. Pro Golf Shop neither reviews, controls, nor is responsible for these third-party sites or any content therein. By using such links, you will leave the Services. Please note that any Personal Information that you provide to such third parties will be governed by their privacy policies, and we have no control over or responsibility for their privacy practices. If you decide to access any of the third-party sites linked to the Services, you do so entirely at your own risk. Pro Golf Shop shall not be liable for any consequences arising from use of any third-party websites to which the Services link. Unless otherwise indicated, this Privacy Policy does not apply to Third-Party Services. We encourage you to review the applicable third-party privacy policies or notices to understand how they collect, use, or disclose your Personal Information. Pro Golf Shop is not responsible for the content or privacy practices of linked websites that it does not control.

If you choose to use any Third-Party Services to enhance your use of the Services, the providers of those Third-Party Services may send Personal Information about you to Pro Golf Shop. To the extent that we combine such third-party sourced information, we will treat that as Personal Information under the Policy. If we discontinue use of any Third-Party Services, you consent that we may nevertheless retain any Personal Information, and other information or data that we may have already received in connection with this Policy.

Children’s Online Privacy Protection

The Services are not directed to children under the age of 13, and Pro Golf Shop does not knowingly collect Personal Information from children under the age of 13 through the Services. If we learn that we have received Personal Information from a child under the age of 13 through our Services, we will exercise commercially reasonable efforts to delete the information in accordance with applicable law.

Your Choice and Rights

Depending on where you live, you may have certain rights with respect to your Personal Information. Your rights will vary depending on where you are located. Specifically, you may have the following rights:

• Correction (Rectification) : You have the right to request that we correct or supplement any inaccurate or incomplete Personal Information we process about you. Depending on the purposes of the processing, you may have the right to have incomplete Personal Information completed, including by means of providing a supplementary statement.
• Deletion (Right to be Forgotten) : You have the right to request that we delete your Personal Information. If required by law, we will grant your request to delete information. However, when we delete Personal Information it will be removed from our active database, but it may remain in archives where it is not practical or possible to delete it. In addition, we may keep your Personal Information as needed to comply with our legal obligations, resolve disputes, and/or enforce any of our agreements.
• Access: You have the right to request access to the Personal Information we hold about you, along with other information such as the purposes of the processing, the recipients or categories of recipients to whom the Personal Information has been or will be disclosed, the sources of the Personal Information, the retention of Personal Information, and transfers of Personal Information.
• Data Portability: In certain circumstances, you have the right to request that we provide the Personal Information which you provided to us in a structured, commonly used and machine-readable format; and you have the right to transmit such Personal Information to another entity.
• Consent Withdrawal: Where our processing is based on your consent, you have the right to withdraw such consent at any time; however, you may not be able to use the Services or feature for which you are withdrawing your consent. Withdrawing your consent will not affect the lawfulness of the processing we conducted prior to your withdrawal.
• Opt-Out of the “Sale” or “Sharing” of Personal Information: Subject to certain exceptions, California residents have the right to opt-out of the “sale”/”sharing” of their Personal Information. Making Personal Information (such as online/device identifiers, browsing activity, or geolocation) available to social media platforms and ad networks to deliver interest-based ads to you may be a “sharing” under California law (in this context “sharing” means cross contextual behavioral advertising). To opt-out of the “sharing” of your Personal Information as just described, please click here.
• Restriction of Processing: You have the right to request that we restrict the processing of your Personal Information in certain cases. Where applicable, the respective Personal Information will be marked accordingly and may only be processed by us for certain purposes.
• Objection to Processing: In certain circumstances, you have the right to object to our processing of your Personal Information.
• Automated Processing: Under certain circumstances, you have the right to object to a significant decision based solely on automated processing (i.e., without human intervention) unless that decision is required or authorized by law. We do not engage in automated decision-making without human intervention.
• Right of Non-Discrimination/Retaliation: We do not discriminate against individuals who exercise any of their rights described in this Privacy Statement, nor do we retaliate against individuals who exercise these rights. However, we may charge a different price or rate, or offer a different level or quality of good or service, to the extent that doing so is reasonably related to the value of the applicable data. In addition, we may offer you financial incentives for the collection, sale, retention and use of your PI as permitted by the CPRA that can, without limitation, result in reasonably different prices, rates, or quality levels. The material aspects of any financial incentive will be explained and described in its program terms. Please note that participating in incentive programs is entirely optional and you can opt-out of each program (i.e., terminate participation and forgo the ongoing incentives) prospectively by following the instructions in the applicable program description and terms.
• Right to Opt Out of our Use of your Sensitive Personal Information (in certain instances and if permissible under applicable law): We do not currently use or disclose Sensitive Personal Information for purposes other than those which cannot be limited under applicable law.
• Promotional Emails: You may choose to provide us with your email address for the purpose of allowing us to send free newsletters, surveys, offers, and other promotional materials to you, as well as targeted offers from third parties. You can stop receiving promotional emails by following the unsubscribe instructions in emails that you receive or by filling out our webform here. If you decide not to receive promotional emails, we may still send you service-related communications. Please note that if you elect to opt-out of Pro Golf Shop communications, you may also be opting-out of receiving promotional communications from our affiliates. However, even if you opt-out of receiving promotional communications, Pro Golf Shop may, subject to applicable law, continue to send you non-promotional communications, such as those about your account, transactions, servicing, or Pro Golf Shop’s ongoing business relations. Your opt-out preferences are limited to the e-mail address or phone number used and will not affect subsequent subscriptions.
• Promotional Mailings: If at any time you do not want to receive offers and/or circulars from us, you can remove yourself from our mailing lists by emailing us (our contact information is below) with “NO SNAIL MAIL” in the subject line, along with your name, address and zip code. Please note that our mailings are prepared in advance of their being sent. Although we will remove your name from our mailing list after receiving your request, you may still receive mailings from us that had been initiated prior to your name being removed.
• Promotional Text Messages: If you receive a text message from us that contains promotional information you can opt-out of receiving future text messages by replying “STOP.”

Please note that many of the above rights are subject to exceptions and limitations. Your rights and our responses will vary based on the circumstances of the request. If you choose to assert any of these rights under applicable laws, we will respond within the time period prescribed by applicable law. In some cases, we may limit or deny your requests to access or delete your information. This may occur because the law permits or requires us to do so, or if we are unable to adequately verify your identity. If we are not able to provide the requested information or make the change you requested, you will be provided with the reasons for such decisions. Under local law, you may be entitled to lodge a complaint with your local data-protection authority. Pro Golf Shop may require use of your Personal Information to provide access to the Services. Therefore, when you exercise your deletion right, in particular, you may lose access to certain aspects of the Services that require your Personal Information.

If you designate an authorized agent to submit requests to exercise certain privacy rights on your behalf, we will require verification that you provided the authorized agent permission to make a request on your behalf. You must provide us with a copy of the signed permission you have given to the authorized agent to submit the request on your behalf and verify your own identity directly with us.

In any circumstances, your request must: (i) provide sufficient information that allows us to reasonably verify that you are the person about whom we collected Personal Information or an authorized representative of that person; and (ii) describe the request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We will only use Personal Information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

Your rights and our responses will vary based on your state or country of residency. Please note that you may be located in a jurisdiction where we are not obligated to fulfill a request. In such a case, your request may not be fulfilled. However, to the extent permitted by applicable law, we may reject requests that are unreasonably repetitive, unduly burdensome, risk the privacy of others, or would be very impractical to honor. Depending on where you are located, you may have the right to lodge a complaint with the relevant supervisory authority.

Data and Security Retention

Pro Golf Shop takes reasonable measures to protect Personal Information collected through the Services from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. Nevertheless, transmission via the Internet and online digital storage are not completely secure, so we cannot guarantee that your Personal Information collected through our Services, during transmission through the Internet or while stored on our system or otherwise in our care, will be absolutely safe from intrusion by others, such as hackers. In the event that we are required by law to inform you of a breach to your Personal Information we may notify you electronically, in writing, or by telephone, if permitted to do so by law.

How long we retain your Personal Information depends on the context in which, and purposes for which, we collected it. We generally retain Personal Information for as long as necessary for achieving the purposes for which it was collected or processed, unless a different retention period is required by applicable law. To determine the appropriate retention period, we will consider the amount, nature, and sensitivity of the data; the potential risk of harm from unauthorized use or disclosure of the data; the purposes for which we process the data and whether we can achieve those purposes through other means; and the applicable legal requirements. Unless otherwise required by applicable law, at the end of the retention period we will remove Personal Information from our systems and records or take appropriate steps to properly anonymize it.

International Transfers of Personal Information

Your Personal Information may be collected, transferred to, and stored by us in Bulgaria and by our affiliates and third parties that are based in other countries. If we transfer Personal Information from the European Union to countries outside of the European Union, we will ensure that we transfer the information to parties that provide adequate safeguards for your Personal Information. This may include parties that have implemented binding corporate rules, or adopted standard model clauses approved by the European Commission, the Information Commissioner’s Office of the United Kingdom, or another applicable supervisory authority. We share your Personal Information only with third parties that follow practices at least as protective as those described in this Policy.

Updates to the Policy

To the extent allowed by applicable law, Pro Golf Shop reserves the right to change or modify this Policy at any time and will notify you of material changes by posting the changed or modified Policy on our Services. Any changes will be effective immediately upon the posting of the revised Policy unless otherwise specified. Your continued use of the Services after the effective date of the revised Policy will constitute your consent to those changes to the fullest extent allowed by applicable law. We encourage you to review this page periodically for the latest information on our privacy practices. This Privacy Policy was updated as of the effective date listed above.

Contact Us

To contact us with questions about this policy, your Personal Information, or other inquiries, email us at hello@progolfshop.biz.